Insights
Writing for the Firms Building the Built Environment
Long-form thinking on marketing, web design, branding, talent, and growth — written for engineering, environmental, and construction firms. New articles published throughout the year.
All articles
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Why Environmental Consulting Firms Struggle to Stand Out Online (and How to Fix It)
Environmental consulting is one of the most competitive corners of the AEC industry, and one of the hardest to market. The firms are technically excellent bu...
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The Differentiation Problem: Every Engineering Firm Says the Same Thing
Open ten engineering firm websites in separate tabs. Read their homepages. Close the tabs. Now try to remember which firm was which.
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The Engineer Recruiting Playbook: How Your Website Becomes Your Best Recruiter
You're turning down work because you can't staff it. Your recruiters are expensive and producing mixed results. Your best engineers are fielding LinkedIn mes...
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SEO for Engineering Firms: What Actually Works and What Doesn't
Most engineering firms that have tried SEO are skeptical of it. They hired an agency, paid a monthly retainer for six months or a year, got reports full of i...
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Why Your Engineering Firm Keeps Losing Bids
Your firm has the technical capability. You've done the work before — similar scope, similar client type, similar complexity. Your proposal was thorough. You...
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The 5 Pages Every Engineering Firm Website Needs (and What Most Get Wrong)
Every engineering firm website is different — different disciplines, different markets, different firm sizes. But after building dozens of AEC firm websites...
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Your Website Is the First Proposal They Read
There's a moment in every pursuit that most engineering firms don't think about. It happens before the SOQ is written, before the interview is scheduled, bef...
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23 Best Engineering Website Examples of 2025
23 of the best engineering website examples, from Tesla and SpaceX to Bechtel and Siemens, with notes on what each site does well and where it could improve.