Privacy Policy

Effective date: October 14, 2026

Cavallo Agency (“Cavallo Agency,” “we,” “us,” or “our”) is a web design and digital marketing agency based in Ambler, Pennsylvania, serving engineering, construction, environmental, home services, home builder, manufacturing, and technology firms. This Privacy Policy explains how we collect, use, share, and protect personal information when you visit cavalloagency.com (the “Website”), contact us, or request a proposal.

By using the Website, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Website.

1. Information We Collect

Information you provide to us

We collect information you choose to give us, including when you:

Submit a contact or proposal form – such as your first and last name, email address, phone number, company name, website URL, and details about your project or how we can help.
Schedule a meeting or call us – such as your name, contact details, and any information you share during the conversation.
Email or otherwise correspond with us – including the content of your messages and any files you send.
Comment on our blog – such as your name, email address, and the content of your comment.
Become a client – such as billing contacts, account credentials or access you grant us, and business information needed to deliver our services.

Please do not submit sensitive personal information (such as Social Security numbers, financial account numbers, or health information) through our forms.

Information collected automatically

When you visit the Website, we and our service providers automatically collect certain information about your device and usage, including:

IP address and approximate location (city/region) derived from it
Browser type, device type, operating system, and screen resolution
Pages viewed, time spent on pages, links clicked, and navigation paths
Referring website, search terms, and campaign information (such as UTM parameters)
Date and time of your visit

This information is collected using cookies, pixels, and similar technologies described in Section 4.

Information from security tools

To protect the Website and our forms from spam, bots, and malicious activity, we use security services (including Cloudflare Turnstile and website firewall tools) that may process your IP address, browser characteristics, and interaction signals.

2. How We Use Your Information

We use the information we collect to:

Respond to your inquiries, consultation requests, and proposal requests
Provide, manage, and improve our web design, development, SEO, paid advertising, email marketing, LinkedIn marketing, branding, and strategy services
Communicate with you about projects, invoices, and service updates
Send you marketing communications you have requested or that we are otherwise permitted to send (you can opt out at any time)
Analyze how visitors use the Website so we can improve its content, design, and performance
Measure the effectiveness of our own advertising campaigns
Detect, prevent, and respond to spam, fraud, security incidents, and other harmful activity
Comply with legal obligations and enforce our Terms of Use

3. How We Share Your Information

We do not sell your personal information. We share personal information only as described below:

Service providers. We work with trusted third parties who help us operate our business and the Website, such as website hosting and content delivery, form processing, email delivery, internal team communication, workflow automation and customer relationship management tools, analytics, and advertising platforms. These providers may access personal information only to perform services on our behalf.
Legal requirements. We may disclose information if required by law, subpoena, or court order, or when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.
Business transfers. If Cavallo Agency is involved in a merger, acquisition, financing, or sale of assets, personal information may be transferred as part of that transaction.
With your consent. We may share information for any other purpose with your consent.

4. Cookies and Tracking Technologies

Cookies are small text files stored on your device. We and our partners use cookies and similar technologies for the following purposes:

Essential cookies – required for the Website to function and remain secure, including spam and bot protection on our forms.
Analytics cookies – we use Google Analytics (deployed through Google Tag Manager) to understand how visitors find and use the Website. Google Analytics collects information such as pages visited and time on site. You can learn more at How Google uses information from sites that use its services and opt out using the Google Analytics Opt-out Browser Add-on.
Advertising cookies – we use tools such as Microsoft Advertising (Universal Event Tracking) to measure the results of our ads and to show relevant ads to people who have visited the Website. You can manage Microsoft ad preferences at Microsoft Ad Settings and Google ad preferences at Google Ad Settings.

Most browsers let you block or delete cookies through their settings. If you block cookies, some parts of the Website may not work as intended. Some browsers offer a “Do Not Track” signal; because there is no common industry standard for responding to these signals, the Website does not currently respond to them. Where required by applicable law, we will honor recognized opt-out preference signals such as Global Privacy Control.

5. Client Data We Process on Your Behalf

When we build, maintain, or market websites for our clients, we may have access to data those websites collect from their own visitors and customers. We process that data only on our clients’ instructions and in accordance with our client agreements. If you are a visitor to one of our clients’ websites, please refer to that client’s privacy policy and contact them directly with any privacy requests.

6. Data Retention

We keep personal information only for as long as needed to fulfill the purposes described in this Privacy Policy, including to respond to your inquiry, deliver our services, maintain business and tax records, resolve disputes, and enforce our agreements. When information is no longer needed, we delete or anonymize it.

7. Data Security

We use reasonable administrative, technical, and physical safeguards to protect personal information, including encrypted (HTTPS) connections, firewall and malware protection, access controls, and spam prevention on our forms. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

8. Your Choices and Rights

Marketing emails. You can unsubscribe from our marketing emails at any time by clicking the “unsubscribe” link in any message or by contacting us.
Access, correction, and deletion. You may request access to, correction of, or deletion of the personal information we hold about you.
Cookies and advertising. You can control cookies through your browser settings and the opt-out tools listed in Section 4.

Depending on where you live, you may have additional rights under applicable privacy laws, such as the right to know what personal information we have collected, to obtain a copy of it, to correct or delete it, and to opt out of targeted advertising. To exercise any of these rights, contact us using the information in Section 13. We may need to verify your identity before responding, and we will not discriminate against you for exercising your rights.

9. Children’s Privacy

The Website and our services are intended for businesses and are not directed to children under 13 (or under 16 where applicable law sets a higher age). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

10. Third-Party Websites

The Website may link to third-party websites, including client websites featured in our portfolio and social media platforms. We are not responsible for the privacy practices or content of those sites, and we encourage you to review their privacy policies.

11. Visitors Outside the United States

Cavallo Agency is based in the United States, and the Website is hosted in the United States. If you access the Website from outside the U.S., your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Effective date” at the top of this page. Material changes will be posted on this page, and your continued use of the Website after changes are posted means you accept the updated policy.

13. Contact Us

If you have questions about this Privacy Policy or would like to exercise your privacy rights, please contact us:

Cavallo Agency
300 Brookside Ave, Building 4, Suite 125
Ambler, PA 19002
Phone: (215) 669-4619
Email: hello@cavalloagency.com